FACETS OF JEWELS

Text 'out of the bleu' in blue cursive above 'A ROUNDTABLE AGENCY' with a blue floral wreath underneath on a textured warm-toned background.

out of the bleu PR

Fearless messaging and storytelling that turns vision into visibility
The professional face of my work today. Out of the Bleu partners with bold visionaries and mission-driven organizations, crafting fearless messaging strategies and compelling stories that turn vision into visibility. At its heart, it is about amplifying meaningful voices and creating moments of connection that arrive just when needed — out of the blue.
Promotional poster titled 'Wine Tasting for the Nose' featuring artistic orange and red illustrations of perfume bottles and text explaining 'S’Amuser,' French for 'to amuse yourself, to be touched by the Muses.' It offers a free fragrance test with a claim that 85% who try the scents buy personalized perfume.

S’Amuser Perfume

A playful journey of scentual alchemy — where perfume becomes story
A make-your-own perfume and scentual alchemy experience I conceived and trialed in the UK two decades ago to great public response. Later reborn in Los Angeles as traveling trunk shows, S’Amuser combines ancient perfumery with playful sensory alchemy. Now it returns as both brand and movement — a rebirth of beauty, creativity, and ecological care for the Aquarian age.
Collage with a blurred vintage photo of a woman by a river, a workspace with a laptop and handwritten notes, and a book cover titled 'The Scarlet Thread' by J.L. Solheim.

Writing and Mythic Journeys

From Scarlet Jewels to Bejewelled — tracing the cartographies of soul.
My lineage as a writer began online with Scarlet Jewels, one of the original Blog 1.0 sites of the 1990s, still alive today as a digital time capsule. That thread continues through Behold the Bejewelled, a journal weaving travel, poetry, and the cartographies of soul — alongside the literary voice of J.L. Solheim, most visible in the early book project Scarlet Thread.
Mountain landscape with rocky terrain, green shrubs, and pink wildflowers under a clear blue sky.

Eco Village Network

Regenerative community and land visioning, seeded through Earth Based Dreaming
The vision of regenerative community and land stewardship lives through collaborations with my spiritual brother Jason Hine in Crete. This strand connects with Earth Based Dreaming — where eco-villages, story, and mythos are seeded into form as part of a collective future.